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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of market research"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Online-Handel
Interactive media
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Interaktive Medien
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Consumer behaviour
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E-commerce
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Electronic Commerce
2
Internet marketing
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Konsumentenverhalten
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Online retailing
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Online-Marketing
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Social web
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Betriebliche Wertschöpfung
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Communication media
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Customer integration
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Digitale Dienste
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Digitale Medien
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Digitale Plattform
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E-Service Modeling
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E-Tailing
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Fernsehen
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Interactive Digital Media
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of market research
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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The journal of brand management : an international journal
2
Electronic commerce research and applications
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European Sport management quarterly : ESMQ
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business economics and management
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Journal of consumer marketing
1
Journal of customer behaviour
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Journal of economics & management
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Journal of financial services marketing : JFSM
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Journal of media business studies
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Journal of organizational computing and electronic commerce
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Journal of the Economic Science Association : a companion journal to Experimental economics
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Nonprofit and voluntary sector quarterly
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Omega : the international journal of management science
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Revue française de gestion : hommes et techniques
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Services marketing quarterly
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The journal of applied business research
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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
2
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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