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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of electronic commerce research : JECR"
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Search: subject_exact:"Internet marketing"
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Internet marketing
95
Online-Marketing
95
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
49
Social web
49
E-commerce
25
Electronic Commerce
25
Online retailing
25
Online-Handel
25
Beziehungsmarketing
19
Relationship marketing
19
Viral marketing
19
Virales Marketing
19
Website
15
Social Media
14
Advertising effects
13
Werbewirkung
13
Internet
11
Brand image
9
Brand management
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Markenimage
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Structural equation model
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USA
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United States
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Werbung
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Customer satisfaction
6
Kundenzufriedenheit
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Marketingmanagement
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Wirtz, Bernd W.
4
Papagiannidis, Savvas
3
Göttel, Vincent
2
Luo, Xin
2
Nan, Guofang
2
Silverblatt, Ronnie
2
Singh, Nitish
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Thurasamy Ramayah
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Varnali, Kaan
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Alhajj, Reda
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Amoroso, Donald L.
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Andriyansah
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Antoniadis, Ioannis
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Arora, Taanika
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Aydin, Gökhan
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Azizah Omar
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Chamorro, Antonio
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of electronic commerce research : JECR
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
International journal of contemporary hospitality management
46
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ECONIS (ZBW)
95
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11
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
12
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
13
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
14
What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis
;
Saprikis, Vaggelis
;
Koukoulis, Ioannis
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
Saved in:
15
A study of networking and information exchange factors influencing user participation in niche social networking sites
Osorio, Carlos Andres
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012007787
Saved in:
16
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
17
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
18
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
19
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
20
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
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