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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Mobile Marketing
9
Mobile marketing
9
Mobile communications
4
Mobilkommunikation
4
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Konsumentenverhalten
2
Mobile Business
2
Mobile business
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Mobile phone
2
Mobiltelefon
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Online-Marketing
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2
United States
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AR advertising
1
Advertising
1
China
1
Experiment
1
Gender
1
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Impulse Buying
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Kaufentscheidung
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Knowledge
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Kundenbindungsprogramm
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Ladengeschäft
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Loyalty program
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Malaysia
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Marketing management
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Marketingmanagement
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Mobile Anwendung
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Mobile Shopping
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Mobile application
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Fritz, Wolfgang
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Seegebarth, Barbara
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Sohn, Stefanie
2
Bruner, Gordon C.
1
Bues, Mirja
1
Choi, Yung Kyun
1
Han, Dai-In Danny
1
Jayasingh, Sudarsan
1
Jun, Jongkun
1
Krafft, Manfred
1
Lee, Thaemin
1
Mao, En
1
Nasco, Suzanne Altobello
1
Park, Cheol
1
Stafflage, Marcel
1
Sung, Eunyoung
1
Taylor, Charles Raymond
1
Uchenna Cyril Eze
1
Zhang, Jing
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International journal of e-business research : an official publication of the Information Resources Management Association
Psychology & marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handelsforschung
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of business & economics research
2
Journal of global marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
2
Broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
;
Sohn, Stefanie
;
Seegebarth, Barbara
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 113-118
Persistent link: https://www.econbiz.de/10011638687
Saved in:
3
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
4
Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
5
Two faces of mobile shopping : self-efficacy and impulsivity
Lee, Thaemin
;
Park, Cheol
;
Jun, Jongkun
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10010402596
Saved in:
6
Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender
Jayasingh, Sudarsan
;
Uchenna Cyril Eze
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 54-75
Persistent link: https://www.econbiz.de/10009505549
Saved in:
7
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
8
Understanding the acceptance of mobile SMS advertising among young chinese consumers
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 787-805
Persistent link: https://www.econbiz.de/10003757441
Saved in:
9
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
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