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~isPartOf:"International journal of economic research"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Brand"
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International journal of economic research
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
8
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4
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3
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Asia Pacific business review
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Australasian marketing journal
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Impulse für die Markenforschung und Markenführung
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
2
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
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