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~isPartOf:"International journal of electronic business : IJEB"
~isPartOf:"Journal of fashion marketing and management"
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Consumer behaviour
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Generation Y
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Internet marketing
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International journal of electronic business : IJEB
Journal of fashion marketing and management
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Management dynamics in the knowledge economy
5
Young consumers : insight and ideas for responsible marketers
5
Amfiteatru Economic Journal
4
Amfiteatru economic : an economic and business research periodical
4
Journal of retailing and consumer services
4
Marketing i menedžment innovacij : m&mi
4
Asia Pacific journal of marketing and logistics
3
International journal of business innovation and research : IJBIR
3
International journal of process management and benchmarking : IJPMB
3
Journal of marketing and consumer behaviour in emerging markets
3
Journal of marketing theory and practice : JMTP
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Post-Print / HAL
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Problems and perspectives in management : PPM ; international research journal
3
The international journal of human resource management
3
The international review of retail, distribution and consumer research
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"e-Finanse"
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African journal of business and economic research : AJBER
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Annales Universitatis Mariae Curie-Skłodowska / H
2
Cogent Business & Management
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Cogent business & management
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Economic research
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Electronic commerce research
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Employee relations
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Führung gestaltet : Generationenwechsel - Digitalisierung - Kulturwandel : Bericht über den 11. Kongress der Sozialwirtschaft vom 16. und 17. Mai 2019 in Magdeburg
2
Global business review
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International business and economics research journal
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International journal of Indian culture and business management
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International journal of business & management : IJoBM
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of emerging markets
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Journal of Applied Leadership and Management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Marketing and Consumer Behaviour in Emerging Markets
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Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
2
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
3
Undergraduates' e-shopping inhibitors in a developing market context : stimulus-organism-response approach
Ukenna, Stephen
;
Idoko, Edwin Chukwuemeka
;
Matthew, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10014309306
Saved in:
4
Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers
Dua, Pallavi
;
Uddin, S. M. Fatah
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10013253650
Saved in:
5
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
6
Generation Y consumers' buying behaviour in fashion apparel industry : a moderation analysis
Naser Valaei
;
Nikhashemi, S. R.
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 523-543
Persistent link: https://www.econbiz.de/10011795891
Saved in:
7
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
8
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
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