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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Empirical method"
~subject:"Methodologie"
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Search: subject:"Empirische Forschung"
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Empirical method
Methodologie
Empirische Methode
35
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
8
Werbewirkung
8
Advertising
7
Werbung
7
Online retailing
5
Online-Handel
5
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5
United States
5
Market research
4
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4
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4
Social web
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3
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Digitale Plattform
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Internet marketing
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Mobile Business
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Eisend, Martin
3
Franke, George R.
2
Huang, Chun-yao
2
Kennedy, Rachel
2
Leigh, James H.
2
Mahatanankoon, Pruthikrai
2
Sharp, Byron
2
Abernethy, Avery M.
1
Beal, Virginia
1
Bellman, Steven
1
Benlian, Alexander
1
Bergen, Mark
1
Beukeboom, Camiel J.
1
Bhatnagar, Amit
1
Bhattacherjee, Anol
1
Borges, Adilson
1
Burton, Scot
1
Casaló, Luis V.
1
Chea, Sophea
1
Chen, Huaping
1
Cheung, Man Yee
1
Danenberg, Nick
1
Davis, Cassandra
1
Fang, Yulin
1
Fernandes, Juliana
1
Flavián Blanco, Carlos
1
Greenacre, Luke
1
Guinalíu, Miguel
1
Harrigan, Paul
1
Hartnett, Nicole
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Hess, Thomas
1
Hong, Cheng
1
Hsu, Sheila Hsuan-yu
1
Ibbotson, Patrick
1
Karimi, Jahangir
1
Kauffman, Robert J.
1
Ke, Weiling
1
Keel, Astrid L.
1
Kerr, Gayle
1
Kilgour, Mark
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International journal of electronic commerce : IJEC
Journal of advertising : official publication of the American Academy of Advertising
The international journal of human resource management
262
SpringerLink / Bücher
132
International journal of production economics
61
International journal of technology management : IJTM
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
The journal of technology transfer
52
Gabler Edition Wissenschaft
43
International journal of production research
41
European accounting review
36
International journal of business innovation and research
34
MSI reports : working paper series
33
Management information systems : mis quarterly
33
Human resource management journal
30
Journal of sports economics
30
Journal of accounting and public policy
26
Springer eBook Collection / Business and Economics
26
Journal of accounting research
23
Gabler Research
22
Journal of management information systems : JMIS
22
Springer eBook Collection
21
Working paper / National Bureau of Economic Research, Inc.
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
NBER working paper series
19
Journal of business economics : JBE
17
Research
17
The journal of real estate research
17
Health care management science
16
International journal of quality & reliability management
16
International journal of human resources development and management : IJHRDM
15
Die Betriebswirtschaft : DBW
14
NBER Working Paper
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
13
R & D management
13
International journal of selection and assessment
12
Journal of information & knowledge management : JIKM
12
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
11
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ECONIS (ZBW)
35
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1
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
2
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
Saved in:
5
Reinvestigating the endorser by product matchup hypothesis in advertising
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10011453854
Saved in:
6
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
7
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
8
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
9
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
10
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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