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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Beziehungsmarketing
Soziales Netzwerk
Social Web
148
Social web
148
Internet marketing
76
Online-Marketing
76
Consumer behaviour
75
Konsumentenverhalten
75
Viral marketing
42
Virales Marketing
42
social media
38
Brand management
26
Markenführung
26
Relationship marketing
25
Advertising effects
24
Werbewirkung
24
Online retailing
21
Online-Handel
21
Brand image
18
Markenimage
18
Social network
15
E-commerce
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Electronic Commerce
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Advertising
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Confidence
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Vertrauen
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Werbung
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Soziale Beziehungen
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Facebook
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Personality psychology
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Persönlichkeitspsychologie
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eWOM
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Customer integration
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Digital platform
7
Digitale Plattform
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7
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Hasan, Abrar
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
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Baghi, Ilaria
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Barrot, Christian
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Benbunan-Fich, Raquel
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Bhardwaj, Neha
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Bright, Laura F.
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Buttle, Francis A.
1
Chatterjee, Sheshadri
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Chaudhuri, Ranjan
1
Chen, Chih Ping
1
Chen, Lei
1
Coelho, Pedro Simões
1
Cuthbertson, Richard
1
Dai, Qizhi
1
Dattab, Biplab
1
Daugherty, Terry
1
Demmers, Joris
1
Dodoo, Naa Amponsah
1
Dolen, Willemijn M. van
1
Drennan, Judy
1
Egger, Marc
1
Erkkila, Taina
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Fang, Jiaming
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Gabrielli, Veronica
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Gammoh, Bashar S.
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1
Groeger, Lars
1
Güngör, Ayşegül Sağkaya
1
Hammick, Jinhyon Kwon
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International journal of electronic commerce : IJEC
Journal of marketing communications
Journal of business research : JBR
141
Journal of retailing and consumer services
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
63
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
30
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of strategic marketing
25
Information systems research : ISR
24
Journal of internet commerce
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing
21
Management information systems : mis quarterly
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
38
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
6
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
10
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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