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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~subject:"online reviews"
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online reviews
Internet marketing
41
Online-Marketing
41
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Advertising effects
16
Werbewirkung
16
Online retailing
13
Online-Handel
13
Search engine
10
Suchmaschine
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Viral marketing
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Virales Marketing
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E-commerce
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Electronic Commerce
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Beziehungsmarketing
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Relationship marketing
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Theorie
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online advertising
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Interaktive Medien
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Game theory
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social media
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Akkan, Can
1
Fang, Yu-hui
1
Huang, Liqiang
1
Kocas, Cenk
1
Li, Mengxiang
1
Pang, Jun
1
Qiu, Lingyun
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Tan, Chuan-hoo
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Wei, Kwok Kee
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International journal of electronic commerce : IJEC
Journal of management information systems : JMIS
10
Information systems research : ISR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing research
3
Management information systems : mis quarterly
3
INFORMS journal on computing : JOC
2
International journal of business information systems : IJBIS
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of the Operational Research Society
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Review of marketing science
2
The Cornell hospitality quarterly
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
EAG discussion papers
1
Facta Universitatis / Series economics and organization / University of Niš : the scientific journal
1
HEC Paris research paper series
1
Indian journal of economics & business : IJEB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of market research
1
International journal of production research
1
International journal of services and operations management : IJSOM
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ECONIS (ZBW)
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1
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
2
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
3
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
4
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
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