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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Bui, Tung"
~subject:"Virales Marketing"
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Harnessing the influence of social proof in online shopping : the effect of electronic word of mouth on sales of digital microproducts
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10009488554
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