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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
~subject:"Zielgruppe"
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Search: subject_exact:"Online-Werbung"
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Advertising effects
Zielgruppe
Internet marketing
41
Online-Marketing
41
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Werbewirkung
16
Online retailing
13
Online-Handel
13
Search engine
10
Suchmaschine
10
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Theorie
7
Theory
7
Werbung
7
Betrug
6
Fraud
6
Website
6
online advertising
6
Interactive media
5
Interaktive Medien
5
Game theory
4
Spieltheorie
4
online reviews
4
social media
4
Brand image
3
Confidence
3
Data Mining
3
Data mining
3
Experiment
3
Internet
3
Markenimage
3
Mobile communications
3
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Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Bekkerman, Ron
1
Bijmolt, Tammo H. A.
1
Cheng, Hsing K.
1
Chiu, Shih-Wen
1
Dinev, Tamara
1
Drossos, Dimitris A.
1
Farn, Cheng-kiang
1
Gammoh, Bashar S.
1
Giaglis, George M.
1
Hu, Qing
1
Jansen, Bernard J.
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Klapper, Daniel
1
Lappas, Theodoros
1
Leeflang, Peter
1
Lekakos, George
1
Li, Yung-Ming
1
Lin, Lienfa
1
Luo, Xueming
1
Mahdian, Mohammad
1
Midha, Vishal
1
Pathak, Praveen
1
Pedersen, Jan O.
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Qin, Rui
1
Song, Yiping
1
Teng, Ching-I
1
Tomak, Kerem
1
Tseng, Fan-Chen
1
Vlachos, Pavlos A.
1
Wang, Eric T. G.
1
Wang, Kai
1
Wergin, Rand
1
Yahya, Moin A.
1
Yang, Shuai
1
Yang, Yanwu
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Published in...
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
56
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
52
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
40
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of retailing and consumer services
26
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Journal of advertising : official publication of the American Academy of Advertising
16
Young consumers : insight and ideas for responsible marketers
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of current issues and research in advertising
12
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Electronic commerce research and applications
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Leitfaden Online-Marketing ; [Bd. 1]
10
Marketing intelligence & planning
10
Journal of retailing
9
Marketing science
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
SpringerLink / Bücher
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
16
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16
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
5
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
6
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
7
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
8
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
10
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
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