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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Social Web"
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Search: subject_exact:"Werbekontaktanalyse"
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Social Web
Advertising effects
17
Werbewirkung
17
Internet marketing
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7
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online advertising
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
26
Journal of promotion management : innovations in planning and applied research
23
Journal of business research : JBR
22
Journal of marketing communications
20
Journal of retailing and consumer services
16
Journal of advertising research
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
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CESifo working papers
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Corporate communications : an international journal
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ECONIS (ZBW)
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
4
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
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