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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
72
Online-Handel
72
E-commerce
66
Electronic Commerce
66
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
21
Social web
21
Einzelhandel
15
Retail trade
15
Beziehungsmarketing
14
Relationship marketing
14
Experiment
13
Internet marketing
13
Online-Marketing
13
Confidence
11
Vertrauen
11
Viral marketing
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Website
11
Preismanagement
9
Pricing strategy
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USA
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United States
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e-tail
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Internet
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Empirical method
7
Empirische Methode
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Data protection
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Datenschutz
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Theorie
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Theory
6
online retail
6
Customer satisfaction
5
Distribution channel
5
Kundenzufriedenheit
5
Lieferantenmanagement
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Personalisierung
5
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5
Supplier relationship management
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English
11
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Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Baek, Hyunmi
1
Baum, Daniela
1
Bui, Tung
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Cui, Geng
1
Dens, Nathalie
1
Guo, Xiaoning
1
Han, Ingoo
1
Huang, Liqiang
1
Kocas, Cenk
1
Lai, Kee-hung
1
Laroche, Michel
1
Lee, Jumin
1
Li, Mengxiang
1
Lui, Hon-kwong
1
Pang, Jun
1
Park, Do-Hyung
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Qiu, Lingyun
1
Shih, Hung-pin
1
Spann, Martin
1
Tan, Chuan-hoo
1
Wei, Kwok Kee
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International journal of electronic commerce : IJEC
Journal of business research : JBR
47
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Cogent business & management
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
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ECONIS (ZBW)
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1
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
2
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
3
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
4
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Saved in:
5
Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Shih, Hung-pin
;
Lai, Kee-hung
;
Cheng, T. C. E.
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 137-165
Persistent link: https://www.econbiz.de/10009767382
Saved in:
6
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
7
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
8
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Saved in:
9
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
10
Harnessing the influence of social proof in online shopping : the effect of electronic word of mouth on sales of digital microproducts
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10009488554
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