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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Customer satisfaction
Markenführung
Brand image
2
Markenimage
2
brand equity
2
Bank
1
Beziehungsmarketing
1
Brand management
1
CROs
1
CRQ
1
Communication
1
Consumer behaviour
1
Customer value
1
Dienstleistungsqualität
1
Internet marketing
1
Kino
1
Kommunikation
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Konsumentenverhalten
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Kundenwert
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Kundenzufriedenheit
1
Movie theatre
1
Online-Marketing
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Personal banking
1
Privatkundengeschäft
1
Relationship marketing
1
Service quality
1
Social Web
1
Social web
1
UGC
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Viet Nam
1
Vietnam
1
Web 2.0 technologies
1
Web 2.0-Technologien
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cinema
1
commitment
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customer relational outcome
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customer relationship quality
1
firm-created content
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loyalty
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relationship equity
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Al-Wugayan, Adel A. A.
1
Nguyen Phuc Nguyen
1
Tran Thi Kim Phuong
1
Tran Trung Vinh
1
Vo Thi Quynh Nga
1
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International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
49
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Cogent business & management
15
International journal of hospitality management
15
European journal of marketing : EJM
13
Journal of strategic marketing
11
Marketing intelligence & planning
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Journal of marketing for higher education
7
Administrative Sciences : open access journal
6
Asia Pacific journal of marketing and logistics
6
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
The service industries journal
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality marketing & management
5
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ECONIS (ZBW)
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
2
The effect of social media communication on
brand
equity
through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
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