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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Markenführung"
~subject:"Success factor"
~type_genre:"Fallstudie"
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International journal of electronic customer relationship management : IJECRM
Gabler Edition Wissenschaft
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The journal of brand management : an international journal
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Corporate brand and corporate reputation
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Handbook of research on effective marketing in contemporary globalism
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Identifying and prioritising critical success factors for CRM implementation : a case study
Keramati, Abbas
;
Samadi, Homa
;
Nazari-Shirkouhi, Salman
; …
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10009783499
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