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~isPartOf:"International journal of electronic finance : IJEF"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~subject:"construct analysis"
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Marketingmanagement
construct analysis
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linear regression model
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Advertising
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Dienstleistungsqualität
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advertising tools
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creating awareness
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cultural variables
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external variables
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female consumers
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growing competitive marketing environment
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organised retailing
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Manickam, Sakkthivel A.
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Porkodi, S.
1
Sakkthival, A. M.
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Sakkthivel, A. M.
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International journal of electronic finance : IJEF
Journal of promotion management : JPM
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Do advertising tools create awareness, provide information, and enhance knowledge? : an exploratory study
Manickam, Sakkthivel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 291-310
Persistent link: https://www.econbiz.de/10010399908
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2
What influence consumer buying behaviour towards organised retailing in a growing competitive marketing environment? : an exploratory study on the impacting variables of Indian con...
Sakkthivel, A. M.
;
Porkodi, S.
- In:
International journal of electronic finance : IJEF
7
(
2013
)
3/4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011510366
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3
Examining the impact of socio-cultural and psychographic/demographic variables on women consumer behaviour : an exploratory study from Arab League countries
Sakkthival, A. M.
- In:
International journal of electronic finance : IJEF
7
(
2013
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011510370
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