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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject:"advertising"
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Subject
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Internet marketing
136
Online-Marketing
136
Consumer behaviour
110
Konsumentenverhalten
110
Advertising effects
67
Werbewirkung
67
Advertising
63
Werbung
59
Social Web
56
Social web
56
E-commerce
46
Electronic Commerce
46
Brand management
40
Markenführung
40
Online retailing
35
Online-Handel
35
Beziehungsmarketing
33
Brand image
33
Markenimage
33
Relationship marketing
33
Viral marketing
31
Virales Marketing
31
International marketing
23
Internationales Marketing
23
Marketing management
23
Marketingmanagement
23
USA
22
Brand
21
Markenartikel
21
United States
20
Einzelhandel
19
Retail trade
19
Website
15
Confidence
14
Vertrauen
14
Distribution channel
12
Internet
12
Vertriebsweg
12
social media
12
Customer satisfaction
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Undetermined
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237
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Aufsatz in Zeitschrift
Bibliography included
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237
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2
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1
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English
237
Author
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Pauwels, Koen
7
Clement, Michel
5
Dekimpe, Marnik G.
4
Gijsenberg, Maarten J.
4
Hennig-Thurau, Thorsten
4
Skiera, Bernd
4
Srinivasan, Shuba
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
3
Marchand, André
3
Stremersch, Stefan
3
Weinberg, Charles B.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Al-Adwan, Ahmad Samed
2
Burmester, Alexa B.
2
Cazier, Joseph A.
2
Choi, Jungsil
2
Croux, Christophe
2
De Bruyn, Arnaud
2
Decker, Reinhold
2
Donthu, Naveen
2
Edeling, Alexander
2
Franses, Philip Hans
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Guitart, Ivan A.
2
Haan, Evert de
2
Heiens, Richard A.
2
Himme, Alexander
2
Ho, Jason Y. C.
2
Hou, Jianwei
2
Joo, Mingyu
2
Kannan, P. K.
2
Kopalle, Praveen K.
2
Lehmann, Donald R.
2
Lilien, Gary L.
2
Lohtia, Ritu
2
Melnyk, Valentyna
2
Minor, Michael
2
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International journal of electronic marketing and retailing : IJEMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
276
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
237
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1
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237
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Consistency and commonality in
advertising
content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
3
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display
advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
4
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
6
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
7
The risk of programmatic
advertising
: effects of website quality on
advertising
effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
8
Decomposing the effect of
advertising
: what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
9
Brand attitude and purchase intention linkages in smartphone
advertising
: moderating role of psychological contract violation
Karamchandani, Shikha
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
10
The impact of online display
advertising
and paid search
advertising
relative to offline
advertising
on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
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