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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Internet marketing
Consumer behaviour
335
Konsumentenverhalten
335
Online retailing
92
Online-Handel
92
Online-Marketing
76
Advertising effects
71
Werbewirkung
71
Brand management
70
Markenführung
70
Brand image
53
Markenimage
53
Social Web
51
Social web
51
E-commerce
50
Electronic Commerce
50
Advertising
49
Werbung
49
Beziehungsmarketing
47
Relationship marketing
47
Customer satisfaction
40
Kundenzufriedenheit
40
Einzelhandel
37
Retail trade
37
Brand
31
Markenartikel
31
Viral marketing
27
Virales Marketing
27
Confidence
25
Vertrauen
25
Dienstleistungsqualität
24
Service quality
24
USA
24
Sales promotion
23
Verkaufsförderung
23
United States
22
India
21
Website
21
Indien
20
Emotion
19
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Article
76
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Article in journal
Aufsatz in Zeitschrift
76
Language
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English
76
Author
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Al-Adwan, Ahmad Samed
2
Arli, Denni
2
Gautam, Vikas
2
Goldsmith, Ronald E.
2
McMillan, Sally J.
2
Park, Jae Hee
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahern, Lee
1
Ahmed, Aun
1
Ahn, Euijin
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
An, Soontae
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bertoncelj, Andrej
1
Bhat, Savita
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chakraborty, Uttam
1
Chang, Susan
1
Chauhan, Sandeep
1
Chen, Lihong
1
Cho, Yong-suk
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : JPM
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Journal of marketing
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
76
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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