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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Beziehungsmarketing"
~subject:"Social relations"
~subject:"United States"
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Beziehungsmarketing
Social relations
United States
Social Web
6
Social web
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
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Facebook
4
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3
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Personality psychology
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SMM
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Carrete-Lucero, Lorena de la Paz
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Castillo, Gricel
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Chauhan, Sandeep
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Gautam, Vikas
1
Heiens, Richard A.
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Manna, Reshmi
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Murshed, Feisal
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Narayanaswamy, Ravi
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International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
EERI research paper series
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Working paper / National Bureau of Economic Research, Inc.
3
CESifo working papers
2
European management journal
2
Global business & economics review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of management practice : IJMP
2
Journal of consumer behaviour : an international research review
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
NBER working paper series
2
Quality management journal : QMJ
2
Service business
2
Springer eBook Collection
2
Working paper
2
Academy of Management perspectives : AMP
1
Accounting, auditing & accountability journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business research quarterly : BRQ
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ECONIS (ZBW)
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1
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
4
Reference group influence on user connections with social networking sites : a study of
Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
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