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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
29
The journal of product & brand management
24
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
16
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent business & management
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EuroMed journal of business
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European journal of marketing
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European journal of operational research : EJOR
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European research studies
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Faculty & research / Insead : working paper series
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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1
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
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2
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
3
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
4
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
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