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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Konsumentenverhalten"
~subject:"Markenrecht"
~subject:"Supplier relationship management"
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Konsumentenverhalten
Markenrecht
Supplier relationship management
Brand management
3
Consumer behaviour
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Einzelhandel
3
Handelsmarke
3
Markenführung
3
Retail trade
3
Store brand
3
Brand
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India
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Indien
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Markenartikel
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purchase intention
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Bekleidung
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Bekleidungsindustrie
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Brand image
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Clothing
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Clothing industry
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Cluster analysis
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Clusteranalyse
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E-commerce
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Einzelhandelspreis
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Electronic Commerce
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Fashion
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Markenimage
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Marketing management
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Marketingmanagement
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Mode
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Online retailing
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Online-Handel
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PLB
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PLBV
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Preismanagement
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Pricing strategy
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Retail price
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Sales promotion
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Textile distribution
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Textilhandel
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apparel retailer
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Chandra, Bibhas
2
Kumar, Sumit
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Bhattacharya, Sonali
1
Gandhi, Aradhana
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
Journal of business research : JBR
14
The journal of product & brand management
14
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
8
SpringerLink / Bücher
8
The journal of consumer marketing
7
European journal of marketing : EJM
6
European journal of operational research : EJOR
6
Journal of food products marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
Gabler Edition Wissenschaft
5
Journal of marketing
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of agricultural & food industrial organization
4
Journal of euromarketing
4
Review of industrial organization : RIO
4
Applied economics
3
Applied economics letters
3
Cogent business & management
3
European retail research
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Reihe: Marketing, Handel und Management
3
Report / Marketing Science Institute / Marketing Science Institute
3
The IUP journal of brand management : IJBRM
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
2
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
Saved in:
3
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
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