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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Personality psychology
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Bargoni, Augusto
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Bodur, H. Onur
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Bélisle, Jean-François
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Raquel, Cristiana
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Štreimikienė, Dalia
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International journal of entrepreneurship and small business
Journal of marketing management : MM
Psychology & marketing
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of retailing and consumer services
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal of internet commerce
4
International journal of advertising : the review of marketing communications
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management information systems : mis quarterly
3
Organization : the interdisciplinary journal of organization, theory and society
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of human resource management
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
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Qualitative market research : an international journal
2
Service business
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
3
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
4
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
5
What makes you popular : beauty, personality or intelligence?
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 162-186
Persistent link: https://www.econbiz.de/10011979791
Saved in:
6
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
9
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
Saved in:
10
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François
;
Bodur, H. Onur
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Saved in:
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