//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sportmarketing
15
Sports marketing
15
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Sport event
6
Sportveranstaltung
6
Brand image
3
Markenimage
3
Marketing theory
3
Marketingtheorie
3
Professional sports
3
Profisport
3
Sport
3
Sports
3
Advertising effects
2
Economic history
2
Großbritannien
2
Sponsoring
2
Sponsorship
2
USA
2
United Kingdom
2
United States
2
Werbewirkung
2
Wirtschaftsgeschichte
2
1960-2000
1
1986-1993
1
Advertising industry
1
Altertum
1
Ambush marketing
1
Ancient history
1
Anthropologie
1
Anthropology
1
Archiv
1
Archive
1
Automotive market
1
Beziehungsmarketing
1
Big event
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ferreira, Luciana Brandão
1
Gergaud, Olivier
1
Giraldi, Janaina de Moura Engracia
1
Hardy, Stephen
1
Jones, D. G. Brian
1
Livat, Florine
1
Lunardo, Renaud
1
Maheshwari, Vish
1
Martin, Brett A. S.
1
Norman, Brian
1
O'Connor, Peter
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Richardson, Alan J.
1
Sceery, Sarah
1
Steriopoulos, Effie
1
Weeks, Clinton S.
1
more ...
less ...
Published in...
All
International journal of event and festival management
Journal of historical research in marketing
Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
The marketing review
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
4
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
5
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
6
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->