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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
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Sportmarketing
9
Sports marketing
9
Sport event
5
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5
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4
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Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Hallmann, Kirstin
1
Hardy, Stephen
1
Jones, D. G. Brian
1
Maheshwari, Vish
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Minowa, Yuko
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Oliveira, Jorge Henrique Caldeira de
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International journal of event and festival management
Journal of historical research in marketing
Journal of sport management : the official journal of the North American Society of Sport Management
81
Sport marketing quarterly : preferred journal of the Sport Marketing Association
79
International journal of sports marketing & sponsorship
78
International journal of sport management and marketing : IJSMM
76
European Sport management quarterly : ESMQ
68
Sport management review
59
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
14
Journal of sports economics
12
International journal of sport finance
9
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Journal of strategic marketing
6
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Journal of promotion management : JPM
5
The service industries journal
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
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Applied economics letters
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BestMasters
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Cogent business & management
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ECONIS (ZBW)
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
4
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
5
Spectator consumption practices at the Roman games
Minowa, Yuko
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 510-531
Persistent link: https://www.econbiz.de/10009683215
Saved in:
6
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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