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~isPartOf:"International journal of event and festival management"
~subject:"Brand management"
~subject:"United States"
~type_genre:"Article in journal"
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Brand management
United States
Sport event
4
Sportmarketing
4
Sports marketing
4
Sportveranstaltung
4
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
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Professional sports
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Profisport
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Sport
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Sports
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Big event
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Brand image
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Brasilien
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Brazil
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City marketing
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Consumer engagement
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Coronavirus
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Country destination branding
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Customer satisfaction
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Customer-based brand equity
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Designation of origin
1
Destination management
1
Destinationsmanagement
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Emotion
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Epidemic
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Epidemie
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Event marketing
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Event-Marketing
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Freizeitverhalten
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Großveranstaltung
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Herkunftsbezeichnung
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Holiday behaviour
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Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Maheshwari, Vish
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Steriopoulos, Effie
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International journal of event and festival management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
8
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
The marketing review
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
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Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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