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~isPartOf:"International journal of export marketing : IJExportM"
~subject:"Comparison"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.
;
Manimoy, Paul
;
Bhanot, Sandeep
- In:
International journal of export marketing : IJExportM
4
(
2021
)
2
,
pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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