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~isPartOf:"International journal of globalisation and small business : IJGSB"
~person:"Camanzi, Luca"
~person:"Vrontis, Demetris"
~subject:"Wine"
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International journal of globalisation and small business : IJGSB
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International journal of management practice : IJMP
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International marketing and trade of quality food products
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Quality differentiation in the Italian wine industry : terroir-based vs. brand-based strategies
Camanzi, Luca
;
Grazia, Cristina
;
Giraud-Héraud, Eric
; …
- In:
International journal of globalisation and small …
9
(
2017
)
2/3
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011853014
Saved in:
2
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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