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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of quality and service sciences"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Word-of-mouth
Viral marketing
129
Virales Marketing
129
Consumer behaviour
88
Konsumentenverhalten
88
Internet marketing
55
Online-Marketing
55
Hotel industry
46
Hotellerie
46
Social Web
41
Social web
41
Online retailing
37
Online-Handel
37
Customer satisfaction
29
Kundenzufriedenheit
29
Gastronomie
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
25
Service quality
25
Beziehungsmarketing
17
Relationship marketing
17
Personalisierung
15
Personalization
15
E-commerce
12
Electronic Commerce
12
Online review
12
Emotion
11
USA
11
United States
11
Brand image
10
Data Mining
10
Data mining
10
Markenimage
10
eWOM
9
Brand management
7
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7
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7
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6
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Sun, Jin
2
Wei, Wei
2
Zhang, Lu
2
Ahmad, Wasim
1
Almeida, Marta
1
Amblee, Naveen
1
Baah, Nancy Grace
1
Bowen, Melanie
1
Cadario, Romain
1
Chen, Guo
1
Cheng, Yusi
1
Dai, Zheng
1
Feng, Yuqiang
1
Gao, Yixing
1
Grønholdt, Lars
1
Han, Heesup
1
Kim, Seongseop
1
Kim, Shinhye
1
Line, Nathaniel D.
1
Liu, Yizao
1
Lopez, Rigoberto A.
1
Loureiro, Sandra Maria Correia
1
Lu, Jiandong
1
Mainardes, Emerson Wagner
1
Martensen, Anne
1
Rita, Paulo
1
Sousa, Gerlane da Silva
1
Wang, Xiaolei
1
Wen, Xiaohan
1
Yu, Jongsik
1
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International journal of hospitality management
International journal of quality and service sciences
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
16
The journal of product & brand management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Tourism management : research, policies, practice
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
The journal of services marketing
3
Global business and finance review
2
International journal of industrial organization
2
International journal of retail and distribution management
2
International review on public and non-profit marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality and tourism insights
2
Journal of marketing for higher education
2
Journal of revenue and pricing management
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Quantitative marketing and economics : QME
2
Service business
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Arts and the market : AAM
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Corporate reputation review
1
Decision
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
Ethics, social responsibility and sustainability in marketing
1
European journal of marketing
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ECONIS (ZBW)
13
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1
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
Quality perception of accounting firm customers
Mainardes, Emerson Wagner
;
Sousa, Gerlane da Silva
- In:
International journal of quality and service sciences
14
(
2022
)
4
,
pp. 671-691
Persistent link: https://www.econbiz.de/10013454251
Saved in:
4
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
5
Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong
;
Wang, Xiaolei
;
Dai, Zheng
;
Chen, Guo
; …
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
Saved in:
6
When positive reviews backfire : the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
Cheng, Yusi
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012585693
Saved in:
7
Modeling consumer distrust of online hotel reviews
Ahmad, Wasim
;
Sun, Jin
- In:
International journal of hospitality management
71
(
2018
),
pp. 77-90
Persistent link: https://www.econbiz.de/10011849560
Saved in:
8
The effect of word-of-mouth on consumer emotions and choice : findings from a service industry
Martensen, Anne
;
Grønholdt, Lars
- In:
International journal of quality and service sciences
8
(
2016
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011623923
Saved in:
9
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
10
The impact of cleanliness on customer perceptions of security in hostels : a WOM-based approach
Amblee, Naveen
- In:
International journal of hospitality management
49
(
2015
),
pp. 37-39
Persistent link: https://www.econbiz.de/10011377616
Saved in:
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