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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Brand image"
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Brand image
204
Markenimage
204
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
137
Markenführung
137
Brand
64
Markenartikel
62
Beziehungsmarketing
45
Relationship marketing
45
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
27
Internationales Marketing
27
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Brand equity
19
Customer satisfaction
19
Kundenzufriedenheit
19
Marketing management
16
Marketingmanagement
16
Social Web
16
Social web
16
Advertising effects
15
Werbewirkung
15
Internet marketing
14
Online-Marketing
14
Brand loyalty
13
USA
13
United States
13
Viral marketing
13
Virales Marketing
13
Confidence
12
Personality psychology
12
Persönlichkeitspsychologie
12
Vertrauen
12
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11
Dienstleistungsqualität
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Article
204
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204
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English
204
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Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Steenkamp, Jan-Benedict E. M.
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Kwak, Hyokjin
3
Puzakova, Marina
3
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Balachander, Subramanian
2
Batra, Rajeev
2
Choe, Ja Young
2
Christodoulides, George
2
Cleeren, Kathleen
2
Diamantopoulos, Adamantios
2
Eilert, Meike
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
Han, Sung Ho
2
He, Jiaxun
2
Heerde, Harald J. van
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kalaignanam, Kartik
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Kushwaha, Tarun
2
Lee, Seoki
2
Lee, Timothy J.
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Moon, Byeong-joon
2
Nunes, Joseph C.
2
Paul, Justin
2
Rocereto, Joseph F.
2
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International journal of hospitality management
International marketing review
Journal of marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
204
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1
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204
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1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
10
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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