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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising research"
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International journal of hospitality management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
3
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
4
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
5
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
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