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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Arbeitsverhalten
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Brand architecture
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7
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International journal of hospitality management
Journal of business ethics : JOBE
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
14
Corporate communications : an international journal
6
Journal of business research : JBR
6
The journal of product & brand management
6
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovatives Markenmanagement
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Corporate social responsibility and environmental management
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Erfurter Hefte zum angewandten Marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
International business and economics research journal
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
4
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1
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
3
How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo
;
Kim, Hanna
;
Woo, Jeong
- In:
Journal of business ethics : JOBE
125
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Saved in:
4
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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