How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Won-Moo Hur; Hanna Kim; Jeong Woo
| Year of publication: |
2014
|
|---|---|
| Authors: | Hur, Won-moo ; Kim, Hanna ; Woo, Jeong |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 125.2014, 1, p. 75-86
|
| Subject: | Corporate social responsibility (CSR) | Corporate brand credibility | Corporate brand equity | Corporate reputation | Firmenimage | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture | Reputation | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431282