//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business ethics : JOBE"
~person:"Hur, Won-moo"
~person:"Singh, Jatinder Jit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
2
Brand image
2
Markenarchitektur
2
Markenimage
2
Beziehungsmarketing
1
Brand management
1
Business ethics
1
Consumer goods industry
1
Corporate Social Responsibility
1
Corporate brand credibility
1
Corporate brand equity
1
Corporate reputation
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Environmental consciousness
1
Firmenimage
1
Konsumgüterindustrie
1
Markenführung
1
Relationship marketing
1
Reputation
1
Spain
1
Spanien
1
Sustainable product
1
Umweltbewusstsein
1
Unternehmensethik
1
Öko-Produkt
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hur, Won-moo
Singh, Jatinder Jit
Batista-Foguet, Joan Manel
1
Foroudi, Pantea
1
Iglesias, Oriol
1
Kim, Hanna
1
Qu, Hailin
1
Wang, Yao-Chin
1
Woo, Jeong
1
Yang, Jing
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business ethics : JOBE
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo
;
Kim, Hanna
;
Woo, Jeong
- In:
Journal of business ethics : JOBE
125
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Saved in:
2
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->