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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
~subject:"Personality psychology"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Personality psychology
Consumer behaviour
2,619
Konsumentenverhalten
2,619
Beziehungsmarketing
503
Relationship marketing
503
Brand management
468
Brand image
417
Markenimage
417
Customer satisfaction
326
Kundenzufriedenheit
326
Dienstleistungsqualität
304
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304
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Ko, Eunju
10
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
8
Bartikowski, Boris
7
Veloutsou, Cleopatra
7
Han, Heesup
6
Aiello, Gaetano
5
Filieri, Raffaele
5
Jang, Soocheong
5
Merchant, Altaf
5
Michel, Géraldine
5
Seo, Yuri
5
Ahn, Jiseon
4
Bang, Nguyen
4
Christodoulides, George
4
Cleveland, Mark
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Halkias, Georgios
4
Japutra, Arnold
4
Liu, Martin J.
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Shukla, Paurav
4
Teng, Lefa
4
Wong, IpKin Anthony
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Balaji, M. S.
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Foroudi, Pantea
3
Hultman, Magnus
3
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Journal of retailing and consumer services
301
The journal of product & brand management
292
The journal of brand management : an international journal
269
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
97
European journal of marketing : EJM
92
Journal of marketing communications
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing intelligence & planning
66
International journal of advertising : the review of marketing communications
64
Journal of international consumer marketing
64
International journal of consumer studies
63
SpringerLink / Bücher
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of marketing management : MM
62
Journal of promotion management : innovations in planning and applied research
62
Marketing letters : a journal of research in marketing
61
Journal of fashion marketing and management
57
The journal of consumer marketing
56
International marketing review
54
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
53
Journal of strategic marketing
53
Journal of promotion management : JPM
51
Journal of marketing
49
Journal of global marketing
48
Journal of marketing research : JMR
47
Journal of travel and tourism marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Cogent business & management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
The IUP journal of brand management : IJBRM
41
Journal of retailing
39
European journal of marketing
38
International journal of contemporary hospitality management
38
Qualitative market research : an international journal
38
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ECONIS (ZBW)
571
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1
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571
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
6
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
9
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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