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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
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Social Web
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International journal of hospitality management
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
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Working paper / National Bureau of Economic Research, Inc.
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European management journal
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International journal of business environment : IJBE
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International journal of management practice : IJMP
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing intelligence & planning
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NBER working paper series
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Quality management journal : QMJ
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Service business
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Springer eBook Collection
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Academy of Management perspectives : AMP
1
Accounting, auditing & accountability journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business research quarterly : BRQ
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CES working papers
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ECONIS (ZBW)
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1
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
2
Brand gender and consumer-based brand equity on
Facebook
: the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Saved in:
3
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
4
Enhancing consumer-brand relationships on restaurant
Facebook
fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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