Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Ibrahim Abosag, Zahy B. Ramadan, Tom Baker, Zhongqi Jin
| Year of publication: |
2020
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|---|---|
| Authors: | Abosag, Ibrahim ; Ramadan, Zaby B. ; Baker, Thomas L. ; Jin, Zhongqi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 862-872
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| Subject: | Uniqueness | Friend liking | Brand | Satisfaction | Facebook | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288106