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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~person:"Kang, Juhee"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
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Brand image
2
Gastronomie
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Markenimage
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Restaurant industry
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Kang, Juhee
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Hyun, Sunghyup Sean
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International journal of hospitality management
Journal of promotion management : JPM
Journal of travel and tourism marketing
2
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Tourism management perspectives : TMP
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The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011944936
Saved in:
2
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
3
Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
;
Bosselman, Robert H.
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
Saved in:
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