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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject:"Markenartikel"
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Brand management
170
Markenführung
170
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
126
Markenimage
126
Brand
62
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Hotel industry
49
Hotellerie
49
Advertising effects
42
Werbewirkung
42
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Internet marketing
29
Kundenzufriedenheit
29
Online-Marketing
29
Dienstleistungsqualität
20
Service quality
20
Social Web
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Social web
20
Brand loyalty
19
Advertising
17
Emotion
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Werbung
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USA
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United States
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Brand equity
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Markentreue
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Marketing management
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Marketingmanagement
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Product Placement
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Product placement
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Confidence
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Vertrauen
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Luxury goods
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Article in journal
Aufsatz in Zeitschrift
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English
213
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King, Ceridwyn
8
Han, Heesup
7
Jang, Soocheong
7
Ahn, Jiseon
4
Hyun, Sunghyup Sean
4
Xiong, Lina
4
Back, Ki-Joon
3
Hwang, Jinsoo
3
Kang, Juhee
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Loureiro, Sandra Maria Correia
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Paul, Justin
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Phau, Ian
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Seo, Soobin
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So, Kevin Kam Fung
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Song, Hak-jun
3
Wang, Yao-Chin
3
Wong, IpKin Anthony
3
Arli, Denni
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Cheung, Catherine
2
Choe, Ja Young
2
Chua, Bee-Lia
2
Chung, Hwiman
2
Dardis, Frank E.
2
Drennan, Judy
2
Foroudi, Pantea
2
Ham, Sunny
2
Han, Sung Ho
2
Jeong, EunHa
2
Khan, Imran
2
Kim, Dohee
2
Kim, Eunice
2
Kim, Jaewook
2
Kim, Jewoo
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
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International journal of hospitality management
Journal of promotion management : JPM
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
419
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing communications
133
Marketing intelligence & planning
133
Journal of strategic marketing
125
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
International journal of internet marketing and advertising : IJIMA
78
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
72
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ECONIS (ZBW)
213
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1
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10
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213
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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