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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"United Kingdom"
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Advertising effects
United Kingdom
Consumer behaviour
2,652
Konsumentenverhalten
2,652
Beziehungsmarketing
623
Relationship marketing
623
Customer satisfaction
503
Kundenzufriedenheit
503
Einzelhandel
467
Retail trade
467
Dienstleistungsqualität
423
Service quality
423
Online retailing
377
Online-Handel
377
Brand management
325
Markenführung
325
Brand image
284
Markenimage
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Gastronomie
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Restaurant industry
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Hotel industry
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Hotellerie
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Emotion
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Social web
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Internet marketing
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E-commerce
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Electronic Commerce
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Markenartikel
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Viral marketing
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Virales Marketing
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Confidence
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Vertrauen
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Luxury goods
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Luxusgüter
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Food retailing
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121
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Jang, Soocheong
6
Septianto, Felix
6
Jeong, EunHa
5
Thaichon, Park
4
Kim, DongHee
3
Mattila, Anna S.
3
Qi, Zhou
3
Trinh, Giang
3
Zhang, Lu
3
Zhang, Xingyi
3
Baumann, Chris
2
Bogomolova, Svetlana
2
Fuentes, Christian
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Liu, Qing
2
McIntyre, Charles
2
Northey, Gavin
2
Olson, Eric D.
2
Page, Bill
2
Quach, Sara
2
Shao, Xiaolong
2
Stephen, Gladys
2
Ye, Tian
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Bai, Billy
1
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1
Baker, Melissa A.
1
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1
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
53
International journal of consumer studies
52
European journal of marketing : EJM
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Journal of marketing management : MM
36
Journal of consumer behaviour : an international research review
35
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of consumer marketing
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
27
Health marketing quarterly
26
Marketing intelligence & planning
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
20
Journal of global marketing
19
Journal of customer behaviour
18
Journal of consumer marketing
17
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ECONIS (ZBW)
121
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
6
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
7
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
8
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
9
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
10
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
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