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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
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Search: subject_exact:"Brand management"
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Brand management
206
Markenführung
206
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
122
Markenimage
122
Beziehungsmarketing
68
Brand
68
Relationship marketing
68
Markenartikel
66
Hotel industry
41
Hotellerie
41
Customer satisfaction
26
Internet marketing
26
Kundenzufriedenheit
26
Online-Marketing
26
Social Web
24
Social web
24
Brand loyalty
20
Gastronomie
19
Restaurant industry
19
Brand equity
18
Dienstleistungsqualität
18
Service quality
18
Advertising effects
17
Emotion
17
Werbewirkung
17
Confidence
14
Vertrauen
14
Customer integration
13
Kundenintegration
13
Marketing management
13
Marketingmanagement
13
Brand trust
12
Luxury goods
12
Luxusgüter
12
Markentreue
12
Corporate reputation
11
Firmenimage
11
Brand awareness
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King, Ceridwyn
6
Ahn, Jiseon
4
Han, Heesup
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Phau, Ian
4
Back, Ki-Joon
3
Bang, Nguyen
3
Jang, Soocheong
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Kang, Juhee
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Khan, Imran
3
Paul, Justin
3
Wang, Yao-Chin
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Xiong, Lina
3
Chen, Cheng-Hao Steve
2
Chua, Bee-Lia
2
Foroudi, Pantea
2
Grace, Debra
2
Guercini, Simone
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kumar, Vikas
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
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Lee, Seonjeong
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Lee, Timothy J.
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Li, Yong-Quan
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Lim, Ming
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Loureiro, Sandra Maria Correia
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Lu, Lu
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Magnini, Vincent P.
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
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International journal of hospitality management
Marketing intelligence & planning
Journal of business research : JBR
584
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
89
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
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ECONIS (ZBW)
206
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206
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
7
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
8
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
9
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
10
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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