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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Word-of-mouth
Viral marketing
123
Virales Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
53
Online-Marketing
53
Hotel industry
46
Hotellerie
46
Social Web
39
Social web
39
Online retailing
36
Online-Handel
36
Customer satisfaction
27
Gastronomie
27
Kundenzufriedenheit
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
23
Service quality
23
Beziehungsmarketing
15
Personalisierung
15
Personalization
15
Relationship marketing
15
Online review
12
E-commerce
11
Electronic Commerce
11
USA
11
United States
11
Data Mining
10
Data mining
10
Brand image
9
Emotion
9
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eWOM
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Sun, Jin
2
Wei, Wei
2
Zhang, Lu
2
Ahmad, Wasim
1
Almeida, Marta
1
Amblee, Naveen
1
Baah, Nancy Grace
1
Bowen, Melanie
1
Cadario, Romain
1
Chen, Guo
1
Cheng, Yusi
1
Dai, Zheng
1
Feng, Yuqiang
1
Gao, Yixing
1
Han, Heesup
1
Kim, Seongseop
1
Kim, Shinhye
1
Line, Nathaniel D.
1
Liu, Yizao
1
Lopez, Rigoberto A.
1
Loureiro, Sandra Maria Correia
1
Lu, Jiandong
1
Rita, Paulo
1
Wang, Xiaolei
1
Wen, Xiaohan
1
Yu, Jongsik
1
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International journal of hospitality management
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
16
The journal of product & brand management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Tourism management : research, policies, practice
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
The journal of services marketing
3
Global business and finance review
2
International journal of industrial organization
2
International journal of quality and service sciences
2
International journal of retail and distribution management
2
International review on public and non-profit marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality and tourism insights
2
Journal of marketing for higher education
2
Journal of revenue and pricing management
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Quantitative marketing and economics : QME
2
Service business
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Arts and the market : AAM
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Corporate reputation review
1
Decision
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
Ethics, social responsibility and sustainability in marketing
1
European journal of marketing
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ECONIS (ZBW)
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1
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
4
Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong
;
Wang, Xiaolei
;
Dai, Zheng
;
Chen, Guo
; …
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
Saved in:
5
When positive reviews backfire : the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
Cheng, Yusi
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012585693
Saved in:
6
Modeling consumer distrust of online hotel reviews
Ahmad, Wasim
;
Sun, Jin
- In:
International journal of hospitality management
71
(
2018
),
pp. 77-90
Persistent link: https://www.econbiz.de/10011849560
Saved in:
7
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
8
The impact of cleanliness on customer perceptions of security in hostels : a WOM-based approach
Amblee, Naveen
- In:
International journal of hospitality management
49
(
2015
),
pp. 37-39
Persistent link: https://www.econbiz.de/10011377616
Saved in:
9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
10
How risky are services? : an empirical investigation on the antecedents and consequences of perceived risk for hotel service
Sun, Jin
- In:
International journal of hospitality management
37
(
2014
),
pp. 171-179
Persistent link: https://www.econbiz.de/10010354186
Saved in:
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