Chaudhary, Muhammad Amir; Chaudhary, Naveed Iqbal; Ali, … - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 629-651
The purpose of this study is to examine the effect of information & communication technology (ICT) orientation on university's brand performance along with the mediating role of student's satisfaction and moderating role of trust and perceived service quality in times of COVID-19. To achieve...