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~isPartOf:"International journal of hospitality management"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Soziale Medien"
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Beziehungsmarketing
Kundenzufriedenheit
Social Web
100
Social web
100
Internet marketing
45
Online-Marketing
45
Hotel industry
38
Hotellerie
38
Viral marketing
31
Virales Marketing
31
Consumer behaviour
29
Konsumentenverhalten
29
Online retailing
20
Online-Handel
20
Social media
20
Gastronomie
17
Restaurant industry
17
Online reviews
16
Social network
14
Soziales Netzwerk
14
E-commerce
12
Electronic Commerce
12
Tourism industry
12
Tourismuswirtschaft
12
Relationship marketing
11
Brand management
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Markenführung
10
Customer satisfaction
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Tourism
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Confidence
7
Dienstleistungsqualität
7
Facebook
7
Personalisierung
7
Personalization
7
Service quality
7
Social relations
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Soziale Beziehungen
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Tourismus
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Law, Chun Hung Roberts
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Antipov, Evgeny A.
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Bai, Billy
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Becker, Christian
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Bulchand-Gidumal, Jacques
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Burmann, Christoph
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Foroudi, Pantea
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Guo, Xiaoshu
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Ha, Erin Younhee
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King, Stephen
1
Lee, Heejung
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Li, Gang
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Liang, Sai
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Lin, Yan
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Liu, Xianwei
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Lockett, Nigel
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Luo, Jian Ming
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Mariadoss, Babu John
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Melián-González, Santiago
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International journal of hospitality management
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
98
Journal of retailing and consumer services
73
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
22
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Journal of internet commerce
20
Business horizons
19
Marketing intelligence & planning
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of promotion management : innovations in planning and applied research
18
International journal of business information systems : IJBIS
17
Journal of hospitality marketing & management
17
Journal of marketing communications
17
The journal of services marketing
16
Journal of service management
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
Journal of electronic commerce research : JECR
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Service business
13
Cogent business & management
12
Journal of global marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
International journal of electronic commerce : IJEC
11
The journal of business & industrial marketing
11
International journal of contemporary hospitality management
10
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ECONIS (ZBW)
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1
Sentimental analysis of Facebook reviews : does hospitality matter in senior living?
Zhong, YunYing
;
Zhang, Tingting
;
Ronzoni, Giulio
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014334428
Saved in:
2
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
3
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
4
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
5
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
6
Understanding service attributes of robot hotels : a sentiment analysis of customer online reviews
Luo, Jian Ming
;
Vu, Huy Quan
;
Li, Gang
;
Law, Chun Hung …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198484
Saved in:
7
Sentiment and guest satisfaction with peer-to-peer accommodation : when are online ratings more trustworthy?
Zhu, Liang
;
Lin, Yan
;
Cheng, Mingming
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241523
Saved in:
8
Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
9
Projecting service quality : the effects of social media reviews on service perception
Ha, Erin Younhee
;
Lee, Heejung
- In:
International journal of hospitality management
69
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011821914
Saved in:
10
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
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