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~isPartOf:"International journal of hospitality management"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
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Beziehungsmarketing
Virales Marketing
Social Web
100
Social web
100
Internet marketing
45
Online-Marketing
45
Hotel industry
38
Hotellerie
38
Viral marketing
31
Consumer behaviour
29
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Online retailing
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Online-Handel
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Law, Chun Hung Roberts
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Ye, Qiang
4
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Law, Rob
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International journal of hospitality management
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
166
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
40
Tourism management : research, policies, practice
38
Information systems research : ISR
37
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing
31
Technological forecasting & social change : an international journal
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Journal of management information systems : JMIS
28
Electronic commerce research
27
Journal of strategic marketing
27
Journal of internet commerce
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing management : MM
25
International journal of business information systems : IJBIS
23
The journal of brand management : an international journal
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
SpringerLink / Bücher
20
Cogent business & management
19
International journal of advertising : the quarterly review of marketing communications
19
International journal of consumer studies
19
Journal of travel and tourism marketing
19
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ECONIS (ZBW)
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
3
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
4
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
5
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
6
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
7
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
8
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
9
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
10
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
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