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~isPartOf:"International journal of hospitality management"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Brand management
195
Markenführung
195
Consumer behaviour
114
Brand image
101
Markenimage
101
Brand
54
Beziehungsmarketing
52
Markenartikel
52
Relationship marketing
52
Hotel industry
42
Hotellerie
42
Customer satisfaction
26
Kundenzufriedenheit
26
Gastronomie
20
Restaurant industry
20
Dienstleistungsqualität
18
Service quality
18
Brand loyalty
17
Luxury goods
17
Luxusgüter
17
Emotion
16
India
16
Indien
16
Markentreue
14
Internet marketing
13
Online-Marketing
13
Social Web
13
Social web
13
USA
13
United States
13
Advertising effects
12
Brand equity
12
Werbewirkung
12
Confidence
9
Marketing management
9
Marketingmanagement
9
Vertrauen
9
Brand trust
8
Arbeitsverhalten
7
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Undetermined
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Article
119
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Article in journal
119
Aufsatz in Zeitschrift
119
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English
119
Author
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Ahn, Jiseon
4
Han, Heesup
4
Uggla, Henrik
4
Back, Ki-Joon
3
Kang, Juhee
3
Chua, Bee-Lia
2
Cleff, Thomas
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Kakati, Rinalini P.
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
King, Ceridwyn
2
Lee, Choong-Ki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lu, Lu
2
Magnini, Vincent P.
2
Mathews, Jose
2
Ragel, V. R.
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Shamim, Amjad
2
Singal, Manisha
2
Song, Hak-jun
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Walter, Nadine
2
Wang, Yao-Chin
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Anbarasu, A. Joseph
1
Back, Robin M.
1
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Published in...
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International journal of hospitality management
The IUP journal of brand management : IJBRM
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
73
SpringerLink / Bücher
64
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
119
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Date (oldest first)
1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
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