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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
~person:"Bondesson, Niklas Vestman"
~subject:"Markenführung"
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Markenführung
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Bondesson, Niklas Vestman
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International journal of hospitality management
The journal of product & brand management
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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