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~isPartOf:"International journal of hospitality management"
~person:"Kapferer, Jean-Noël"
~person:"Loureiro, Sandra Maria Correia"
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Brand management
2
Hotel industry
2
Hotellerie
2
Markenführung
2
Beziehungsmarketing
1
Brand authenticity
1
Brand experience
1
Brand image
1
COVID-19
1
Cleaning program
1
Consumer behaviour
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Coronavirus
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Credibility
1
Customer engagement
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Customer satisfaction
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Dual-process theory
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Glaubwürdigkeit
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Hotel brand personality
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenimage
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Numerical quantifiers
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Relationship marketing
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Upscale hotels
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Kapferer, Jean-Noël
Loureiro, Sandra Maria Correia
Han, Heesup
9
King, Ceridwyn
8
Jang, Soocheong
7
Hyun, Sunghyup Sean
5
Ahn, Jiseon
4
Reynolds, Dennis
4
Seo, Soobin
4
So, Kevin Kam Fung
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Wong, IpKin Anthony
4
Xiong, Lina
4
Back, Ki-Joon
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Hwang, Jinsoo
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Jeong, EunHa
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Kang, Juhee
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Kim, Seongseop
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Lee, Seoki
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Lee, Seonjeong
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Song, Hak-jun
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Wang, Yao-Chin
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Chen, Han
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Cheung, Catherine
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Choe, Ja Young
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Jeong, Miyoung
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Kandampully, Jay
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Khan, Imran
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Kim, Dohee
2
Kim, Jaewook
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Kim, Jewoo
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Kim, Jinkyung Jenny
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Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Timothy J.
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Li, Yong-Quan
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International journal of hospitality management
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
6
The journal of brand management : an international journal
4
The journal of product & brand management
3
Journal of business research : JBR
2
Baltic journal of management
1
Brand management ; Vol. 2
1
Business Horizons
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International Journal of Business Performance Management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Italian journal of marketing : ITJM
1
Journal of brand management: advanced collections
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic management education : JSME
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing globalization : new business models, strategies and innovation
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Revue française de gestion : hommes et techniques
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The service industries journal
1
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What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the
brand
perspective
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495104
Saved in:
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