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~isPartOf:"International journal of hospitality management"
~person:"Lee, Choong-Ki"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
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Corporate Social Responsibility
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Arbeitszufriedenheit
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Brand management
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Consumer behaviour
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Brand
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Brand attitude
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Casino
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Casino employee
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Lee, Choong-Ki
King, Ceridwyn
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Lu, Lu
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International journal of hospitality management
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
2
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
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