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~isPartOf:"International journal of hospitality management"
~person:"Seo, Soobin"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
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Gastronomie
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Restaurant industry
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2
Brand management
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Ernährungsindustrie
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Seo, Soobin
Jang, Soocheong
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Han, Heesup
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Hyun, Sunghyup Sean
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King, Ceridwyn
4
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3
Wong, IpKin Anthony
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International journal of hospitality management
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
2
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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