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~isPartOf:"International journal of hospitality management"
~person:"Shamim, Amjad"
~person:"Yang, Morgan X."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
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Customer satisfaction
2
Hotel industry
2
Hotellerie
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Kundenzufriedenheit
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Brand management
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Consumer behaviour
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Critical incident recovery
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Customer experience
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Employee retention
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Feedback strategy
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Geschlecht
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Hierarchical loyalty programs
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Hotel brand
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Loyalty card membership
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Markenführung
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Shamim, Amjad
Yang, Morgan X.
Mattila, Anna S.
3
Gao, Yixing
2
Tanford, Sarah
2
Yu, Irina Y.
2
Zeng, Kevin J.
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Chan, Haksin
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International journal of hospitality management
Journal of global marketing
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
2
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
3
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
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