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~isPartOf:"International journal of hospitality management"
~person:"Yang, Morgan X."
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Relationship marketing
Beziehungsmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Customer satisfaction
1
Employee retention
1
Feedback strategy
1
Hierarchical loyalty programs
1
Hotel industry
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Hotellerie
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Membership maintenance
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Membership upgrading
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Mitarbeiterbindung
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Progress framing
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Tier-based loyalty programs
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Yang, Morgan X.
Mattila, Anna S.
3
Gao, Yixing
2
Tanford, Sarah
2
Yu, Irina Y.
2
Zeng, Kevin J.
2
Baloglu, Seyhmus
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Chan, Haksin
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International journal of hospitality management
Journal of global marketing
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
2
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
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